Privacy Policy

Last updated: September 8, 2026

Kirby & Co Realty Group (“Kirby & Co,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit homesforsaleeasttexas.com (the “Site”) or otherwise interact with our team. We comply with the Texas Data Privacy and Security Act (TDPSA) and related laws governing the personal data of Texas residents.

1. Information We Collect

We collect personal information you provide directly - for example, when you fill out a contact form, request a property valuation, sign up for listing alerts, save a search, or call/text us. This may include:

Name, email address, phone number
Property preferences (location, price range, beds/baths, must-haves)
Buyer/seller status, timeline, financing notes
Address of a property you’d like us to value
Messages and notes you send us

We also collect technical information automatically: IP address, browser type and version, device type, pages visited, referring URL, and approximate location derived from IP.

2. How We Use Your Information

To respond to inquiries and provide real estate services (showings, comparative market analyses, contract management)
To send listing alerts, property updates, and marketing communications you’ve opted in to
To operate, secure, and improve the Site
To comply with TREC, brokerage, and tax recordkeeping requirements
To exercise legal rights and defend against legal claims

3. Third Parties Who Receive Your Information

We share personal information only with parties that help us run the business, and only as needed:

IDX Broker / IMPress - powers the live MLS search, property pages, lead capture, and saved-search features. Lead data submitted on the Site flows directly into the IDX Broker CRM.
Fathom Realty - our supervising brokerage. Transaction-related information is shared with Fathom for compliance and recordkeeping.
Lenders, inspectors, title companies, and other transaction professionals - only when introduced at your direction in connection with a specific transaction.
Google (Google Analytics 4, connected through Google Site Kit) - measures how visitors use the Site (pages viewed, time on page, approximate location, device and browser type). Analytics cookies are only set after you consent through our cookie banner. Google’s use of this data is described at policies.google.com/privacy; you can also block Analytics with the Google Analytics opt-out browser add-on.
Wordfence (Defiant, Inc.) - website firewall and malware protection. To block attacks, Wordfence logs the IP address, browser type, and pages requested for each visit and may temporarily block traffic that matches known attack patterns. These security logs are kept for a limited period and are not used for marketing.
CookieYes - our cookie consent manager. It records the consent choices you make in the cookie banner so the Site can honor them on later visits.
Service providers - email delivery, hosting (Bluehost), and similar vendors operating under written agreements that limit use of your data to performing services for us.
Legal authorities - when required by law, court order, or regulatory request (e.g., TREC, IRS).

We do not sell personal information for monetary consideration. We do not knowingly share personal data of consumers under 18 for targeted advertising.

4. Cookies and Similar Technologies

When you first visit the Site, a cookie banner (powered by CookieYes) asks which categories of cookies you will allow. We use:

Necessary cookies - required for the Site to work: IDX Broker session and saved-search cookies, Wordfence security cookies, and the CookieYes cookie that stores your consent choice. These cannot be switched off.
Functional cookies - remember your search filters and preferences.
Analytics cookies - Google Analytics 4 cookies (for example _ga and _ga_*) that help us understand which pages and neighborhoods visitors care about. Set only with your consent.

You can change or withdraw your consent at any time by clearing cookies in your browser, which will bring the cookie banner back on your next visit. Refusing non-essential cookies will not block your ability to use core search and contact features. We do not sell personal data or use it for targeted advertising; if your browser sends a Global Privacy Control (GPC) signal, we treat it as an opt-out request.

5. Your Rights Under the TDPSA

If you are a Texas resident, you may submit a request for any of the following:

Right to know: ask us to confirm whether we are processing your personal data and to provide a copy.
Right to correct: request that we correct inaccurate personal data.
Right to delete: request that we delete your personal data, subject to TREC and tax recordkeeping obligations.
Right to portability: receive a copy of your personal data in a portable, readable format.
Right to opt out: opt out of targeted advertising, sale of personal data (we do not sell), or profiling that produces legal effects.

To submit a request, email StephanieKirbyRealtor@gmail.com with the subject line “TDPSA Request.” We will respond within 45 days. If we are unable to verify your identity or honor the request, we will explain why. You also have the right to appeal a denied request - appeals can be sent to the same address with the subject line “TDPSA Appeal.”

6. How We Protect Your Information

The Site uses HTTPS encryption and is protected by the Wordfence web application firewall, malware scanning, and login protection. Lead and CRM data is held in IDX Broker’s hardened infrastructure. We restrict access to personal data to authorized team members on a need-to-know basis and require unique credentials for any system that holds client information.

7. Retention

We keep transactional records for the period required by TREC (currently four years from the closing date) and tax records for the period required by the IRS. Inactive lead records that did not convert to a transaction are reviewed annually and deleted when no longer needed.

8. Children’s Privacy

The Site is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided us information, contact us at the email above and we will delete it promptly.

9. Changes to This Policy

If we make material changes, we will update the “Last updated” date at the top and, if appropriate, notify you by email. Continued use of the Site after a change constitutes acceptance of the updated policy.

10. Contact

Kirby & Co Realty Group
14024 State Highway 64 West, Tyler, TX 75704
Phone: 903.705.8320
Email: StephanieKirbyRealtor@gmail.com